Background
Zoom made webinars easier and more accessible for everyone during the pandemic, and in order to continue connecting with our clients about new product launches and insights, Hcareers launched a client webinar to introduce our video marketing solution.
Planning Process
I worked closely with the Hcareers and WorkReels leadership teams to create the webinar presentation, social media assets, and email campaign.
We originally created a Salesforce journey to send clients on, but after seeing little engagement, we shifted to the sales reps reaching out directly to potential attendees and used A/B testing on social media.
Results
101 registrants
16% engagement on LinkedIn
35% email open rate
9% email click rate