And the Winner Is…


Social media Website Influencer marketing In-person event

Are you like me and you have always wanted to be part of the Forbes 30 under 30 list? If you’re also like me, that time has come and gone. So, instead, I created a recognition program for others in the nutrition world!

There were three phases of the upwaRD program - nomination, judging, and winner promotion. I collaborated with the design team to create three different landing pages and social media assets.

I also reached out to media RDs to join the judge’s panel and drafted social media copy for our team, judges, and nutrition influencers to help us promote the program.

Campaign Results

56%

increase in website traffic

100

nominations in year one

30

influencer accounts engaged