Background

Hcareers’s Fit Score Survey helps to match candidates to their best-fit job based on their desired salary range, skills, and desired company culture. We wanted to increase the awareness and amount of surveys taken.

Ideation Session

We wanted to reach as many candidates as possible, including those who are not as familiar with Hcareers. I decided to tie in Valentine’s Day to play off of matching with your perfect fit.

The assets I created for the campaign included:

  • 2 versions of the email campaign for an A/B test

  • Instagram reel

  • Side rail banner

Results

9% conversion rate

330 accounts reach on instagram organically

2,357 impressions on side rail banner